Career Guidance

For Artists

Covers 5 Key Lessons for a Career Artist

Feel like you’ve got a partner in your career. With
ideas tested over decades, get specific hacks and tips
proven to drive both creativity and sales

Forging a career as an artist has never been more complicated. Long gone are the days where you could just go to your studio, work away, and hope to get spotted randomly, with a fairy godmother gallery signing you to a big exhibition.

There are more artists, channels, and time sucks…it’s all a bit overwhelming. The galleries have full rosters. The online channels have thousands of other artists, some selling their work for so little, how do they eat? It’s easy to get so beaten down, we never actually focus on making work.

What if you had a guide, from someone whose done it all before?

Understand the Paradox...

...between having faith in yourself and accepting
guidance from others (including me!), and get clear
ideas you can use at any stage of your career.

How do I get paid more?!
You’ve created the work, you’re proud of it, but where are the good buyers? You seen other work selling… should you emulate them?
Walk your own path? What to do?

What should you charge?
Use my spreadsheet
for an objective analysis.

Which channels to market?
Do I sell online, with galleries, and do I go exclusive?

Learn the ideas I have used to sell over
$60 Million of Art

My Career Guidance does not make it easy

That’s NOT what I’m promising

But it does work, it is honest, and it gives you a clear set of ideas
which, I have been told repeatedly:

“Nobody told me that before!’

Answer 6 Fundamentals Questions for a Career in the Art World

  • Embracing the N’s in Practice
  • A Blueprint for Creation Itself, in 9 Steps
  • How Much is My Art Worth?
  • How to Accept Commissions
  • Getting your Work in (the right) Galleries
  • Building Visibility

I start by decoding the N’s to a practical level, that actually drives both creativity and sales. I then unveil the 9-steps of making art that matters – you’re undoubtedly following some already, but missing a step can trip you up. I then share a spreadsheet to objectively appraise what you charge. And I then share a realistic guide to what it’s going to take to get your art in the best galleries.

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