Feel supported in your artistic journey.
Drawing on decades of experience, this guide offers practical strategies, proven insights, and specific techniques designed to strengthen both your creativity and sales.
Forging a career as an artist has never been more complicated. Long gone are the days where you could just go to your studio, work away, and hope to get spotted randomly, with a fairy godmother gallery signing you to a big exhibition.
There are more artists, channels, and time sucks…it’s all a bit overwhelming. The galleries have full rosters. The online channels have thousands of other artists, some selling their work for so little, how do they eat? It’s easy to get so beaten down, we never actually focus on making work.
...between having faith in yourself and accepting
guidance from others (including me!), and get clear
ideas you can use at any stage of your career.
How do I get paid more?!
You’ve created the work, you’re proud of it, but where are the good buyers? You seen other work selling… should you emulate them?
Walk your own path? What to do?
What should you charge?
Use my spreadsheet
for an objective analysis.
Which channels to market?
Do I sell online, with galleries, and do I go exclusive?
But it does work, it is honest, and it gives you a clear set of ideas
which, I have been told repeatedly:
Answer 6 Fundamentals Questions for a Career in the Art World
I start by decoding the N’s to a practical level, that actually drives both creativity and sales. I then unveil the 9-steps of making art that matters – you’re undoubtedly following some already, but missing a step can trip you up. I then share a spreadsheet to objectively appraise what you charge. And I then share a realistic guide to what it’s going to take to get your art in the best galleries.
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